Product Description
DIGITAL - Cambridge O Level Commerce Coursebook
Author(s): Mary Trigwell-Jones
Format: Digital
Written by an experienced author in an engaging and accessible style Cambridge O Level Commerce Coursebook (second edition) provides comprehensive coverage of the syllabus and contains lots of activities and practice questions to help students apply commercial theory, with up-to-date, real-life examples.Topics are broken down into the traditional areas within commerce, such as production, retail, international trade and advertising. Units such as the Changing Environment of Commerce examine developing trends and evolving areas of the industry like ecommerce.
Features:
Written by an experienced examiner to assure teachers that the syllabus is comprehensively covered.
Practice questions to provide opportunities to test students' knowledge and progress and engage them in tasks individually or in groups.
Exam-style questions to help students prepare for assessment, including model answers.
Lots of real-life examples of commercial activity to help set the course in context for students.
Contents:
Introduction
Topic 1. Production:
1. Chain of production
2. Specialisation and division of labour
3. Commerce
4. Relationship between industry, commerce and direct services
Topic 2. Retail trade:
5. Role of the retailer in the chain of distribution
6. Types of retailer
7. Large-scale and small-scale retailing
8. Selling techniques and methods, and the implications of e-commerce
9. Trends in retailing
Topic 3. Consumer credit:
10. Use of credit
11. Types of credit
Topic 4. Wholesale trade:
12. Role of the wholesaler in the chain of distribution
13. Functions and services of the wholesaler
14. Intermediaries in the wholesale trade
Topic 5. Documents of trade:
15. Documents of home trade
16. Terms of payment
Topic 6. International trade:
17. Importance of international trade
18. Balance of trade and balance of payments
19. Customs authorities
20. Free trade, trading blocs and protectionism
21. Difficulties faced by exporters and importers
Topic 7. Advertising:
22. Role of advertising
23. Advertising media
24. Methods of appeal (devices)
25. Sales promotion
26. Trends in advertising
Topic 8. Communications:
27. Importance of communications in trade and the global market
28. Methods of communications
29. Postal services
30. Trends in communications
Topic 9. Transport:
31. Transportation
32. Containerisation
33. International transport – ports and airports
34. Transport documents
35. Developments and trends in transportation
Topic 10. Warehousing:
36. Role of warehousing
37. Types of warehouse
Topic 11. Insurance:
38. Purposes of insurance
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