Product Description
DIGITAL - Strategic Marketing (3rd edition): Theory and Application for Competitive Advantage
Author(s): M. Jansen van Rensburg, P. Venter (Eds.)
Format: Digital
What social responsibility do you have as a strategic marketer? How do you deal with the unique southern African context from a strategic marketing perspective?
What is the role of a corporate brand? How do you drive product innovation?
The purpose of Strategic marketing: Theory and application for competitive advantage 3e is to provide a truly strategic, yet practical management perspective of strategic marketing, rooted in the realities of Africa in general and southern Africa in particular. The textbook deals with the formulation of strategic marketing objectives as well as the necessary theoretical approaches.
It covers the analysis of the environment and applies and evaluates marketing concepts through southern African case studies.
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