Product Description
Effective Communication – Empowering the Workforce (2nd edition)
Authors: M Swart, M Hairbottle, A Bowler, D Goliath, R Scheün, L Erasmus-Kritzinger
Format: Physical Hardcopy
Effectively communicating a message, whether verbal or non-verbal, needs precision. Professionally, the accuracy of the message becomes even more important as business decisions will be made based on the information received, which will influence the success of the organisation and its employees. Effective Communication – empowering the workforce offers a comprehensive, up-to-date and relevant communication text, engaging readers through both a theoretical and an applied lens.
Effective Communication – empowering the workforce carefully blends technological awareness and ability with basic communication skills and practices. It provides numerous samples of various formal documents, business letters, reports, proposals, paragraphs and email correspondence and theory. Video clips on most topics are also provided, along with case studies, examples and illustrations that facilitate better understanding.
Contents include the following:
Effective Communication – empowering the workforce is aimed at students and employees, including those at executive management level.
Features:
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Communication principles
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Interpersonal relationships
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Interviews
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Advertising
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Meeting procedures and correspondence
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Concise communication/short messages
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Language usage and editing of written materials
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Oral communication
Contents:
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Chapter 1 Basic principles of communication
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Chapter 2 Interpersonal relationships and social interaction
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Chapter 3 Organisational communication
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Chapter 4 Interviewing
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Chapter 5 The mass media
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Chapter 6 Advertising and advertising correspondence
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Chapter 7 Meeting procedures and correspondence
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Chapter 8 Language usage
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Chapter 9 Concise communication
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Chapter 10 Business letters
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Chapter 11 Reports
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Chapter 12 Critical evaluation of written and visual material
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Chapter 13 Critical evaluation of auditive and oral communication
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Chapter 14 Case studies
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