Product Description
Effective Communication N5 – Empowering the Workforce
Authors: M Swart, M Hairbottle, R Scheün
Format: Physical Hardcopy
To communicate effectively needs accurate information and precision in method, especially in the world of work where major decisions and the success of the organisation can be impacted negatively or positively by what is conveyed. Communicating globally in an ever-changing digital world can be challenging. Effective Communication N5 – empowering the workforce therefore includes content on managing these changes, ethical work and communication practices, and communicating efficiently in multicultural and digital environments.
Effective Communication N5 – empowering the workforce is designed to prepare students for success in today's global and digital workplace while maintaining its focus on essential and core communication skills.
The most relevant aspects of communication theory and competence are comprehensively addressed through easy-to-understand explanations and illustrations; numerous concrete and real-life examples of communication concepts in action; video clips, and website links. Essential skills in writing, speaking, critical thinking and listening are exercised and practically applied in groups or individually.
Contents include the following:
Effective Communication N5 – empowering the workforce is not only aimed at students but can also be used by employees and those at executive management level.
Features:
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Organisational communication
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Formulation of aims, goals and objectives in planning
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Mass media communication in advertising
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Presentation communication
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Multicultural communication in the business world
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Language usage
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Concise communication
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Letters for the workplace
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Correspondence in the advertising world
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Meeting correspondence
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Reports
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Critical evaluation of written and visual materials
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Critical evaluation of auditive and oral communication
Contents:
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Chapter 1: Organisational communication
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Chapter 2: The formulation of aims, goals and objectives in planning
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Chapter 3: Social and mass media communication and advertising
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Chapter 4: Presentation communication
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Chapter 5: Multicultural communication in the world of work
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Chapter 6: Language usage in the workplace
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Chapter 7: Concise communication
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Chapter 8: Writing letters in the workplace
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Chapter 9: Correspondence in the advertising world
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Chapter 10: Meeting correspondence
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Chapter 11: Reports
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Chapter 12: Critical proofreading and editing of written and visual material
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Chapter 13: Critical evaluation of auditive and oral communication
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