Product Description
Business Communication (2nd edition)
Author(s): J. Middleton (Ed.)
Format: Physical Hardcopy
Business Communication second edition highlights the importance of effective communication within today’s business environment. The title positions language as a communication tool and then discusses various aspects of communication: communication theory, cognitive communication, organisational communication, cultural communication, and stakeholder communication.
The title focuses on the four essential language skills and places them within the wider context of business communication: – Writing: The writing process, academic writing, and writing for business – Reading: Reading for academic purposes – Listening: Listening skills and overcoming barriers to listening – Speaking: Oral presentations and speaking during meetings. The book covers topical issues within the South African workplace.
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