Product Description
The Power of Not Thinking
Author: Simon Roberts
Format: Paperback
Have you ever mimed a golf swing before taking the shot, or trusted your gut on a big decision? Business anthropologist Simon Roberts explores embodied knowledge - the information our bodies absorb and put to use without conscious thought - drawing on his work with leading industry experts and on recent science.
He argues that instinct shapes many of our most important choices, that Big Data and AI have real limits, and that people are capable of far more than we tend to assume.
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