Product Description
Business Communication in Perspective
Author: S Rudansky-Kloppers
Format: Physical Hardcopy
A straightforward approach to the fundamentals of business communication. Includes a logical and easy to follow presentation of key learning areas, practical examples, and self-assessment questions at the end of each chapter.
Provides a series of case studies that illustrate the main issues.
Contents:
-
PART 1 Communication in the business environment
-
Chapter 1 Business communication as a field of study
-
Chapter 2 The communication model
-
Chapter 3 Body language as a mode of nonverbal communication
-
Chapter 4 Multicultural communication in business
-
Chapter 5 Communication channels within a company
-
PART 2 Verbal communication as a mode of interaction
-
Chapter 6 Preparing to interact
-
Chapter 7 Oral communication in business
-
Chapter 8 Written communication in business
-
PART 3 Public relations and the marketing communication campaign
-
Chapter 9 Persuasive interaction and ethical considerations
-
Chapter 10 Public relations
-
Chapter 11 The marketing communication campaign
-
Chapter 12 Review
For custom orders and quotes: shop@schoolspace.co.za
© 2026 Schoolspace. This product description is the exclusive intellectual property of the publisher, protected under copyright law. Unauthorized use, adaption, or copying is strictly prohibited.
