Product Description
The Empathy Edge
Author: Maria Ross
Format: Paperback
Branding expert Maria Ross argues that many of the problems businesses face — angry customers, missed deadlines, failed products — trace back to a single shortfall: empathy. Drawing on research and stories from executives, changemakers and community leaders, she makes the case that compassion is good for business and shares the habits of leaders who inspire productivity and loyalty.
She offers practical guidance on aligning mission with values, hiring well, cultivating an innovative culture and building an authentic brand that wins happier customers and stronger profits.
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