Product Description
Poverty Proof for Entrepreneurs
Author: Douglas Kruger
Format: Paperback
50 ways to dodge the pitfalls and build wealth
We face two important questions. The first pertains to who gets rich and what it is that they do. We need to understand that. The second is a matter of who stays poor and why they remain so. We need to understand that as well, in order to avoid it. We are going to discuss these questions, and the answers will change the way you think, live and structure your business.
Entrepreneurship is a high-stakes game. Get it right, and you become a self-made millionaire. Get it wrong, and you could lose everything. Douglas Kruger, author of eight business and personal finance books, returns with a follow-up to the bestselling Poverty Proof.
This time round, the focus is squarely on what makes or breaks a new business, and how you, as an entrepreneur, can get ahead of the curve. Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners.
But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. This book is your road map to avoiding the pitfalls, finding the ‘smart-cuts’, and ensuring that all your efforts amount to an empire rather than financial ruin.
About the Author
Douglas Kruger is a Hall of Fame global speaker and the author of several bestselling books. He is best known for enticingly counterintuitive titles like They’re Your Rules, Break Them!, Is Your Thinking Keeping You Poor? and Poverty Proof. He narrates his own books for Audible, and his speech on overcoming poverty has over two million views online. Douglas focuses on how great leaders can elevate human talent and how businesses can dismantle needless rules, incentivise their radical-value employees and foster a culture of innovation. He has been featured on TED, and his columns and articles regularly appear in the media. For a little fun, he also writes novels. Meet him at www.douglaskruger.com
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