Product Description
Dynamics of Public Relations and Journalism (5th edition)
Authors: A Clear (Editor), P (Consulting Editor) Pritchard, M (Consulting Editor) Koonin
Format: Physical Hardcopy
Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent.
Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction.
Key Features and Benefits
Integrates Public Relations and Journalism and explains the relationship between the two fields in language ideal for first year students
Use South African examples and case studies
Locally relevant content
Extensive support material for students and lecturers
New editions only: Main updates
Deeper integration of media platforms – technology has collapsed boundaries between media, they are all content production platforms now.
Online/digital content can’t be separated from content anymore – content is produced simultaneously for online and offline platforms
Digital has brought extensions of traditional roles which need to be acknowledged
Addresses the implications and additional ways of content production
Support material
Interactive question sets
PowerPoint presentation, customised
Case studies in MS Word
Multiple choice questions (MCQs)
PDFs
Contents:
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What are Public Relations and Journalism
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Convergence of PR and Journalism
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What is News
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Media Regulations and Professional Ethics
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The Planning and Management Processes of Content for PR Practitioners and Journalists
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Print Media: Newspapers and Magazines
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Broadcast Media: TV and Radio
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Social media Engagement
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Interviewing Skills
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Multi-media skills: Photography and Video
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Writing Skills
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Design and Layout
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Measurement and Evaluation
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