Product Description
Handbook of Public Relations (12th edition)
Authors: R. Benecke, I. Meyer (Eds.), R. Rampersad, K. Skinner
Format: Digital
Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication.
It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.
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