Product Description
E-Commerce for IT Professionals (WebPDF)
Authors: J Botha, C Bothma
Format: Digital
For e-commerce to work and be implemented successfully, specific skills and knowledge are required – in the fields of information and communications technology (ICT) and business and marketing management in particular. Research in South Africa indicates a growing need for training in managing e-commerce.
This book attempts to train people in understanding the ICT principles that underlie e-commerce and e-commerce management against the background of this need, in a disciplined and dedicated way that aims to satisfy specific business needs and meet objectives.
Contents:
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Introduction to e-commerce
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Creating web pages
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The online customer
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Establishing an e-commerce store
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Marketing the e-commerce store
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E-tailing
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Managing e-CRM
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Business-to-business e-commerce
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E-commerce planning, strategy and management
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Measuring e-commerce store success
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