Product Description
Dynamics of Entrepreneurship (3rd edition) (WebPDF)
Author: W Serreco
Format: Digital
Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.
This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.
Key Aspects:
Entrepreneurship
Marketing
Finance
In a practical and accessible way, this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for the longer term.
Dynamics of Entrepreneurship is aimed at undergrad students in the fi eld as well as anyone planning to enter the world of entrepreneurship.
Key Features
The entrepreneur’s personal skills set
Role models in the field of successful entrepreneurship
Thinking ‘out of the box’ to find opportunities in the market
Evaluating business ideas
Drawing up a business plan
Setting up a business
Legal and other business requirements that apply to new businesses.
Contents:
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CHAPTER 1: Entrepreneurship and small, medium and micro enterprises in perspective
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CHAPTER 2: Basic business concepts and the business environment
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CHAPTER 3: The identification and development of business ideas
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CHAPTER 4: The viability of a business idea
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CHAPTER 5: Introduction to marketing
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CHAPTER 6: Market segmentation, targeting and positioning
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CHAPTER 7: Product decisions
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CHAPTER 8: Pricing decisions
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CHAPTER 9: Distribution management decisions
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CHAPTER 10: Marketing communication management
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CHAPTER 11: An introduction to financial management for any entrepreneur or manager in any position
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CHAPTER 12: Basic accounting and financial statements
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CHAPTER 13: Analysing the annual financial statements
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CHAPTER 14: The capital requirements of any enterprise or organisation
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CHAPTER 15: Financing the capital requirements of an enterprise
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Self-evaluation questions
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