Product Description
Basics of Entrepreneurship (4th edition) (WebPDF)
Author: C Nieuwenhuizen
Format: Digital
With this book, a team of experts combined their knowledge and experience to create a practical guide on how to develop business ideas to establish an enterprise. The practical guidelines are supported by entrepreneurship theory and practice.
Drawing on our personal experience as entrepreneurs, business advisors and subject specialists we
introduce the entrepreneur, the most important person in the world of business
provide a comprehensive introduction to the world of business and its most important role-player – the entrepreneur
explain basic business concepts to ensure understanding of the business environment and business in general
illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship
demonstrate the steps in the entrepreneurial process – the feasibility study, the viability assessment and the development of a business plan.
The most important and essential business management functions relevant to a start-up and new business is addressed in this book. These include marketing, finance, operations, human resources, and purchasing.
We used an accessible approach to guide you on how to be positive yet critical, creative yet practical in your search for business ideas, and ultimately to research business ideas thoroughly to ensure an income for yourselves and a profitable business.
Contents:
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Chapter 1 Basic business concepts and the business environment
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Chapter 2 Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective
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Chapter 3 The identification of feasible business ideas
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Chapter 4 The viability of a business idea
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Chapter 5 The business plan
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Chapter 6 Product decisions
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Chapter 7 Price decisions
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Chapter 8 Distribution: getting the product to the customer
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Chapter 9 Promotion: communicating with your market
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Chapter 10 Advertising your business
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Chapter 11 Operations management
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Chapter 12 The human resource function
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Chapter 13 An introduction to financial management for entrepreneurs
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Chapter 14 Financing the capital requirements of a small business
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Chapter 15 The break-even analysis
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Chapter 16 Budgets
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