Product Description
Communicating @ work – boosting your spoken, written and visual impact (4th edition)
Authors: T Grant, R Borcherds
Format: Physical Hardcopy
Communicating @ work unpacks the various and complex communication challenges in today's multicultural and technological working environment.
It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace.
Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management.
Topics include the following:
This edition's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.
Features:
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Global perspectives: multilingual, multimodal and multicultural communications
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Presentations: individual, group and impromptu
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Interviewing: active listening, perception and questioning strategies
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Teamwork: conflict handling, decision making and leadership styles
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Correspondence: traditional and electronic
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Reporting: investigation, feasibility, audit and project documents
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Persuading: proposals, business plans and corporate CVs
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Non-verbal modes and body language
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Graphics: visual and graphic communication
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Media: the internet, new media and reputation management
Contents:
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Chapter 1: The three Ms of modern-day communications: multilingual, multimodal and multicultural
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PART 1 SPOKEN MESSAGES
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Chapter 2: Speaking out: individual, group and impromptu presentations
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Chapter 3: Interviewing: the role of listening and perception
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Chapter 4: Working in teams: informal and formal meeting
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PART 2 WRITTEN MESSAGES
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Chapter 5: Gathering data and composing your message
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Chapter 6: Corresponding in traditional and electronic media
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Chapter 7: Reporting on the job: evaluating your findings for clear decision making
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Chapter 8: Selling your ideas: proposals and business plans
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PART 3 VISUAL MESSAGES
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Chapter 9: Visually speaking: visual modes and media in oral presentations
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Chapter 10: Graphically speaking: visual modes and media in written documentation
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Chapter 11: Bodily speaking: non-verbal cues and body language
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Chapter 12: Digital media and impact on reputation: immediacy, mobility, versatility
About the Author
Terri Grant is an emeritus professor who headed the Professional Communication Unit (PCU) in the School of Management Studies at the University of Cape Town for 14 years. She still teaches widely at several local and international universities and consults privately in business and industry, combining academic research findings with hands-on commercial experience.
Rea Borcherds is an ex-director of the PCU and is currently a trainer and executive coach, equipping individuals and teams with essential communication practices in today's workplace.
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