Product Description
The Art of Persuasive Communication (4th edition)
Author: J de Wet
Format: Physical Hardcopy
The Fourth edition of The art of Persuasive Communication – A process situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.
The Fourth edition differs from the previous one in the following ways:
• The arrangement of the contents has been revised to facilitate greater understanding
• There is much new material, especially in chapters 4, 5, 7, 8
• The role of social media is discussed and considered in chapter 7
• Chapter 8 includes a section on image management
• Chapter 9 is a new chapter focussing on political debates
• A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
• New contemporary examples related to South Africa have been included.
Contents:
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Chapter one: Communication and persuasion: A democratic setting
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Chapter two: Persuasive communication: The historical context
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Chapter three: Broad starting points of interpersonal persuasion
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Chapter four: Theories of interpersonal persuasion
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Chapter five: Persuasion, mass and social media, and public opinion
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Chapter six: Perspectives of propaganda
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Chapter seven: Leadership, persuasive language and politics
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Chapter eight: Image and persuasive political campaign management
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Chapter nine: Persuasion and political debates
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Chapter ten: Persuasion and political negotiation
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Chapter eleven: Rhetorical discourses of South African statesment
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Chapter twelve: Persuasion and the rhetorical imprint of a public rhetor
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