Product Description
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A variety of case studies put theory into real-life contexts and give you the opportunity to apply your knowledge and skills.
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Build useful exam skills through active learning and focusing on questions rather than content summaries.
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Recognise effective learning techniques to become a critical thinker and apply your knowledge beyond the exam.
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Learn key command words, the variety of question types, how your time should be distributed throughout the exam paper, and how the marks breakdown within and across exam papers.
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‘Reflection on progress’ opportunities and self-assessment checklists help you to process your own learning.
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‘Knowledge recall’ questions help you consolidate your learning.
Contents:
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How to use this book
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How to use this series
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Exam skills framework
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Introduction
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Unit 1 Business and its environment
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1. Enterprise (AS level)
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2. Business structure (AS level)
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3. Size of business (AS level)
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4. Business objectives (AS level)
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5. Stakeholders in a business (AS level)
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6. External influences on business activity (A level)
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7. External economic influences on business activity (A level)
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8. Business strategy (A level)
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9. Corporate planning and implementation (A level)
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Unit 2 Human resource management
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10. Human resource management (AS level)
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11. Motivation (AS level)
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12. Management (AS level)
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13. Organisational structure (A level)
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14. Business communication (A level)
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15. Leadership (A level)
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16. Human resource management strategy (A level)
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Unit 3 Marketing
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17. The nature of marketing (AS level)
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18. Market research (AS level)
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19. The marketing mix – product and price (AS level)
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20. The marketing mix – promotion and place (AS level)
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21. Marketing analysis (A level)
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22. Marketing strategy (A level)
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Unit 4 Operations management
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23. The nature of operations (AS level)
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24. Inventory management (AS level)
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25. Capacity utilisation and outsourcing (AS level)
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26. Location and scale (A level)
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27. Quality management (A level)
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28. Operations strategy (A level)
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Unit 5 Finance and accounting
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29. Business finance (AS level)
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30. Forecasting and managing cash flows (AS level)
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31. Costs (AS level)
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32. Budgets (AS level)
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33. Financial statements (A level)
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34. Analysis of published accounts (A level)
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35. Investment appraisal (A level)
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36. Finance and accounting strategy (A level).
