Cambridge Business Management for the IB Diploma Coursebook with Digital Access (2 Years)

Business Management for the IB Diploma Coursebook with Digital Access (2 Years)

Author/s: Peter Stimpson, Adamantia Malli-Charchalaki, Alexander Smith

Format:   Print/online bundle

This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus.

The case-studies and topics are set in accessible international contexts.

The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding.

The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support.

There are also scaffolded activities to help students develop into confident, independent learners with support, stretch and challenge activities.

Each chapter increases in complexity – encouraging learners to become independent, critical thinkers, and is followed by reflection activities.

The coursebook contains a ‘Examination skills’ chapter with an explanation of assessment techniques, quantitative skills and examples of how to approach essays and case studies on the exam.

There is also support for evaluative essay writing (how students demonstrate they have evaluated evidence) and quantitative skills.

The resource is written in a clear, accessible style to support English as a second language learners.

Concepts are explained clearly, with content presented in manageable segments.

Key business terms are explained in context and there is a glossary of key terms and formulas.

Contents

• How to use this series
• How to use this book
• Introduction
• Unit 1. Introduction to business management
• 1. What is a business?
• 2. Types of business entities
• 3. Business objectives
• 4. Stakeholders
• 5. Growth and evolution
• 6. Multinational companies (MNCs)
• Unit 2. Human Resource Management
• 7. Introduction to human resource management
• 8. Organisational structure
• 9. Leadership and management (some HL only)
• 10. Motivation and demotivation (some HL only)
• 11. Organisational (corporate) culture (HL only)
• 12. Communication
• 13. Industrial/employee relations (HL only)
• Unit 3. Finance and accounts
• 14. Introduction to finance
• 15. Costs and revenues
• 16. Final accounts (some HL only)
• 17. Profitability and liquidity ratio analysis
• 18. Debt/equity ratio analysis (HL only)
• 19. Cash flow
• 20. Investment appraisal (some HL only)
• 21. Budgets (HL only)
• Unit 4. Marketing
• 22. Introduction to marketing (some HL only)
• 23. Marketing planning
• 24 Sales forecasting (HL only)
• 25. Market research
• 26. The seven Ps of the marketing mix (some HL only)
• 27. International marketing (HL only)
• Unit 5. Operations management
• 28. Introduction to operations management
• 29. Operations methods
• 30. Lean production and quality management (HL only)
• 31. Location
• 32. Break-even analysis
• 33. Production planning (HL only)
• 34. Crisis management and contingency planning (HL only)
• 35. Research and development (HL only)
• 36. Management information systems (HL only)
• Unit 6. Examination skills
• 37. Examination skills
• Glossary
• Key formulas appendix
• Acknowledgements
• Index.