Cambridge Business Management for the IB Diploma Coursebook (2nd Edition)

Cambridge Business Management for the IB Diploma Coursebook (2nd Edition)

Author/s: Peter Stimpson and Alex Smith

Business Management for the IB Diploma (Second Edition) includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications.

It has clear, accessible English for students whose first language is not English; exam-style practice questions; and chapter assessment and exam techniques sections too.

Written by two practicing Business Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organization and environment; Human resource management; Finance and accounts; Marketing; Operations management.

Features:

• Tailored to thematic requirements (NB) and assessment objectives of the International Baccalaureate Organization’s syllabus
• Key Theory of Knowledge exercises built into the methodology
• Key questions and summaries
• Text divided into clear sections, following the IB syllabus structure and content specifications
  
• Written in clear, accessible English (for students who are not mother-tongue speakers)
• Clear essay-writing and exam guidance
  
• Exam-practice style exercises
• Co-written by practising IB Business and Management teachers and reviewed by academic experts in the field.

Contents:

• Unit 1. Business Organisation and Environment: 1.1. Introduction to business management
• 1.2. Types of organisations
• 1.3. Organisational objectives
• 1.4. Stakeholders
• 1.5. External environment
• 1.6. Growth and evolution
• 1.7. Organisational planning tools (HL only)
• Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
• 2.2. Organisational structure
• 2.3. Leadership and management
• 2.4. Motivation
• 2.5. Organisational (corporate) culture (HL only)
• 2.6. Industrial/employee relations (HL only)
• Unit 3. Finance and Accounts: 3.1. Sources of finance
• 3.2. Costs and revenues
• 3.3. Break-even analysis
• 3.4. Final accounts (some HL only)
• 3.5. Profitability and liquidity ratio analysis
• 3.6. Efficiency ratio analysis (HL only)
• 3.7. Cash flow
• 3.8. Investment appraisal (some HL only)
• 3.9. Budgets (HL only)
• Unit 4. Marketing: 4.1. The role of marketing
• 4.2. Marketing planning (including introduction to the four Ps)
• 4.3. Sales forecasting (HL only)
• 4.4. Market research
• 4.5. The four Ps (product, price, promotion, place)
• 4.6. The extended marketing mix of seven Ps (HL only)
• 4.7. International marketing (HL only)
• 4.8. E-commerce
• Unit 5. Operations Management: 5.1. The role of operations management
• 5.2. Production methods
• 5.3. Lean production and quality management (HL only)
• 5.4. Location
• 5.5. Production planning (HL only)
• 5.6. Research and development (HL only)
• 5.7. Crisis management and contingency planning (HL only)
• Examination Skills
• Index.