Product Description
Business Management – A Value Chain Approach (revised 2nd edition)
Authors: S Marx, DC van Rooyen, JK Bosch, HJJ Reynders
Format: Physical Hardcopy
This new, completely revised edition incorporates the many changes and reforms in South Africa with a direct impact on business management. The book centres on three major themes: What is a business enterprise? How is a business enterprise established? How is it managed?
This new edition meets the needs of tertiary academic institutions for an introductory work on the structure and principles of business management. At the same time it serves as a reference for training in other disciplines. The book also offers background and practical guidelines for practising business people, business leaders and entrepreneurs on how to manage their enterprises successfully.
Contents:
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PART I INTRODUCTION TO BUSINESS MANAGEMENT 1. The field of study of business management: introductory views 2. The enterprise and its environments 3. The enterprise and its field of business 4. The vision, mission and goals of enterprises
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PART II THE ESTABLISHMENT OF THE ENTERPRISE 5. The choice of a form of enterprise and establishment procedures 6. Costs as basis for the planning and establishment of enterprises 7. The selection and development of a product mix 8. The choice of a location 9. Production decisions in establishing an enterprise 10. The emergence of large-scale operating units and the combination of enterprises
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PART III THE MANAGEMENT OF THE ENTERPRISE 11. General and strategic management 12. Purchasing management 13. Production and operations management 14. Human resources management 15. Marketing management 16. Public relations management 17. Introduction to financial management 18. Financial management decisions 19. Information management
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PART IV APPLIED BUSINESS MANAGEMENT 20. Entrepreneurship 21. The small business enterprise: occurrence, establishment and management 22. The business audit
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