Product Description
Two Beats Ahead
Authors: Panos A. Panay, R. Michael Hendrix
Format: Paperback
What Great Musical Minds Teach Us About Creativity and Innovation
'Groundbreaking' — Amy Cuddy, bestselling author of Presence
'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' — Deepak Chopra
Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat.
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In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity.
Drawing from first person interviews, you'll learn the secrets of collaboration from Beyoncé and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy.
A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how
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'Inspiration for anyone looking to expand the reach of their creativity' — Tim Brown, author of Change By Design
'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' — David Kelley, founder of IDEO and the Stanford d.school
About the Author
R. Michael Hendrix is a Partner and the Global Design Director for innovation consultancy IDEO. He teaches entrepreneurship at Berklee College of Music and has delivered keynotes for WIRED, Fast Company and SXSW.
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