Product Description
Tourism Entrepreneurs
Authors: M Botha, B Lubbe
Format: Physical Hardcopy
Tourism Entrepreneurs aims to provide students studying business management and tourism and emerging entrepreneurs, with the knowledge and skills to start and manage their own small business. It takes the reader through a process of understanding what tourism and the tourism industry is all about and where the entrepreneur fits into the industry, highlighting the importance of entrepreneurial activities within the tourism industry.
The book allows readers to move from the conceptual stage to the writing of a business plan; this prepares the budding entrepreneur for: a) financing the venture b) assessing the environment and market c) identifying marketing opportunities d) highlighting the risks involved and e) planning the financial management of the business f) how a business should be managed to achieve success.
Key Benefits
The book provides students studying business management and tourism as well as emerging entrepreneurs with the knowledge and skills necessary to start and manage their own small business.
The reader has the benefit of an established theoretical foundation as well as a text that shows how to implement the knowledge in a relevant and practical way.
The book provides a wealth of resources from business plans to legal and business networking opportunities.
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