Product Description
The Classical Marketing Book: Marketing Lessons from the Romans and Greeks
Author: Anthony Tasgal
Format: Paperback
What marketing lessons can we learn from the Greeks and Romans, their mythology, vocabulary and philosophy? In his latest book, Tas, a marketing and communications expert and self-confessed lapsed classicist, casts new light on marketing through a witty and wondrous exploration of ancient Rome and Greece.
Expect to be enlightened and enthralled by why ‘author’ comes from the same Latin word as ‘authority,’ and what that tells us about storytelling; why the ichthus fish symbol was the first brand; why the sophists were the original spin doctors; what Prometheus can tell us about AI; and why your team should be a mixture of hedgehogs and foxes.
This book brings 2,000-year-old ideas, many of which formed the foundations of our modern society, to provide creative and surprising insights into marketing and business today.
If you want Tas to be your mentor and take you on a titanic Odyssey, to make sure you don’t lose your thread or get infected by a Trojan horse – in case you open up a veritable Pandora’s box – give this book the thumbs up.
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