Product Description
Small Business – Big Plans: How to use digital marketing to help your South African business thrive
Authors: Catherine Black, Belinda Mountain
Format: Softcover
Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Features:
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Weaving core digital marketing principles into a specifically South African context, you’ll learn:
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•How to craft a digital sales strategy
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•How to create a website
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•The basics of search engine optimisation
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•How to write emotive web copy that inspires action
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•How to navigate the world of influencers and social media
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