Product Description
Retailing in Southern Africa
Authors: N Cunningham, S Pillay
Format: Physical Hardcopy
The retail industry is one of the most significant contributors to South Africa’s economy, both in terms of sales and as the second largest employer in the country. It is rapidly evolving, driven by advancements in technology, changes in consumer behaviour and economic shifts, particularly post the COVID-19 pandemic, with retailers striving to stay competitive in an increasingly digital and global marketplace. Retailing in Southern Africa is designed to provide a comprehensive understanding of the contemporary retail industry within the unique context of southern Africa.
Retailing in Southern Africa examines the different components of the retailing industry, providing insights that are directly applicable to the local market and addressing specific challenges and opportunities faced by retailers in the region. Each chapter is enriched with real-world examples and case studies, making the content not only informative, but also practical.
Contents include the following:
Features:
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The South African retail landscape
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Understanding the retail consumer
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The shopper
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Online retailing
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Township retailing
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Products in retail
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Retail merchandising
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Retail location
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Retail pricing
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Integrated marketing communication
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Store layout and atmospherics
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Stakeholders in retail
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Supplementary business functions
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The retail business plan
Contents:
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PART 1 INTRODUCTION TO RETAILING IN SOUTH AFRICA
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Chapter 1: Introduction to retailing
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Chapter 2: The South African retail landscape
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Chapter 3: Understanding the retail consumer
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Chapter 4: The shopper
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PART 2 FUNDAMENTALS OF RETAILING
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Chapter 5: Online retailing
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Chapter 6: Township retailing
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Chapter 7: Products in retail
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Chapter 8: Retail merchandising
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Chapter 9: Retail location
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Chapter 10: Retail pricing
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Chapter 11: Integrated Marketing Communication
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PART 3 KEY CONSIDERATIONS
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Chapter 12: Store layout
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Chapter 13: Store atmospherics
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Chapter 14: Stakeholders in retail
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Chapter 15: Supplementary business functions
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Chapter 16: The retail business plan
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