Product Description
Personal Selling: Fresh Perspectives
Authors: M Bogaards, S Gibson, L Henderson, P Lague, B Latham, S Boshoff, K Dlodlo, DT Noel, M Wait
Format: Physical Hardcopy
This first edition of Personal Selling: Fresh Perspectives is aimed at first-year students studying towards diplomas in Marketing and Retailing at higher education institutions in South Africa. The book is also relevant for students studying towards other business-related qualifications such as the Diploma in Management, the Certificate in Sales Management, the Certificate in Marketing Communications Practice and the Diploma in Business Studies.
Written by South African authors at South African higher education institutions, Personal Selling: Fresh Perspectives , which discusses the fundamentals of sales in South Africa, is divided into four sections: Section A: The salesperson; Section B: The customer; Section C: The selling process; and Section D: Sales management.
These four sections guide the reader through specific issues related to personal selling, which includes the attributes of a salesperson, ethical dilemmas faced by salespeople, cross-cultural selling, government tenders and the increasingly tech-driven sales environment. Personal Selling: Fresh Perspectives is an invaluable resource for all sales management students, lecturers and practitioners, and is accompanied by supplementary resources such as Test Banks and PowerPoint slide summaries of each of the ten chapters in the book.
For custom orders and quotes: shop@schoolspace.co.za
© 2026 Schoolspace. This product description is the exclusive intellectual property of the publisher, protected under copyright law. Unauthorized use, adaption, or copying is strictly prohibited.
