Product Description
One Word: The Power of Simplicity in a Complex Business World
Author: Pepe Marais
Format: Softcover
One Word reveals the transformative power of discovering and embedding your organisation’s true purpose – captured in a single word. In this thought-provoking and practical guide, based on the author's doctoral research and business experience of growing South Africa’s most successful advertising and communication group, Joe Public, you will uncover a clear framework for translating corporate purpose into lived organisational culture.
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