Product Description
Mass Media Towards the Millennium – The South African Handbook of Mass Communication (2nd edition)
Author: AS de Beer
Format: Physical Hardcopy
This publication deals with all the basic elements and some of the major issues of mass communication as it pertains to the new South Africa.
Contents:
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PART I: MASS MEDIA IN SOCIETY 1. Mass communication in society 2. Mass media in Africa
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PART II: FROM GUTENBERG TO COMPACT DISC 3. Books 4. Newspapers 5. Magazines 6. Radio 7. Film 8. Television 9. Sound recording and entertainment
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PART III: RELATED FIELDS, ISSUES AND TRENDS 10. Media law 11. Media ethics 12. Advertising 13. Public relations 14. Communication management 15. Mass media research 16. Career and training opportunities 17. Media policy 18. Trends in information technology
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