Product Description
Life Profitability: The New Measure of Entrepreneurial Success
Author: Adii Pienaar
Format: Softcover
What does ‘success’ mean to you? If you’re an entrepreneur, this probably feels like a straightforward question with a simple answer: you want your business to thrive. You want to make a profit; stand out; be noticed. But then what? Are you done? Are you fulfilled? Are you happy? For Adii Pienaar, selling two multimillion-dollar businesses wasn’t enough.
He was an entrepreneur because he wanted freedom; and yet, instead, he was stuck in a destructive cycle, almost losing everything by his constant search for more. That’s when he changed his mindset, his expectations, and his life. In Life Profitability , Adii provides you with a new perspective for becoming self-aware, recognising your values, and understanding your impact.
An enriched life and successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximise profit that truly counts.
Adii prides himself on the commercial and life profitability of his businesses. His personal journey enabled him to discover a rich, fulfilling life that coincides with a sustainable strategy for success in the workplace, and his concept of ‘life profitability’ is gaining momentum in the business world.
About the Author
ADII PIENAAR’s background has always been as a bootstrapped founder, having launched, among other businesses and initiatives, the e-commerce platform WooCommerce (at least the second largest e-commerce platform globally after Shopify) in 2007, and email marketing platform Conversio in 2014, which was recently acquired by Campaign Monitor. A native of South Africa, Adii lives in the Winelands of Cape Town with his wife, Jeanne, and their two children. Life Profitability is Adii’s fourth book.
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