Product Description
Introduction to Communication Studies (3rd edition)
Author: E Lubinga
Format: Physical Hardcopy
Introduction to Communication Studies is an introductory textbook on the theories of and approaches to communication studies for first -year students.
It reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication.
Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from East and Southern Africa.
Contents:
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Part 1: Foundations of communication studies
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Chapter 1: A brief introduction to human communication
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Chapter 2: Conceptualising communication theory
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Chapter 3: Sensing and sense making
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Chapter 4: Nonverbal communication
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Chapter 5: Language and communication
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Part 2: Contexts of communication studies
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Chapter 6: Intrapersonal communication
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Chapter 7: Interpersonal communication
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Chapter 8: Small group communication
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Part 3: Communication and Media: Traditional, Social, Digital Media and Artificial Intelligence
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Chapter 9: Mass communication
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Chapter 10: Digital communication
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Chapter 11: Communication technologies: Contemporary practices and enduring debates
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Part 4: Communication and Society
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Chapter 12: Communication and culture
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Chapter 13: Communication, organisations and strategy
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Chapter 14: Health communication and cultural studies
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Chapter 15: So you want to work in the field of communication?
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