Product Description
Inside Coca-Cola
Authors: Neville Isdell, David Beasley
Format: Paperback
Inside Coca-Cola is the first memoir by a chief executive of the soft-drink giant. Neville Isdell spent more than thirty years with the company, retiring as Chairman in 2009 after restoring its tarnished brand image.
Ranging across Northern Ireland, South Africa, Australia, the Philippines, Russia, Germany, India and Turkey, he recounts defusing public-relations crises, opening new markets, and mentoring his successor Muhtar Kent, while reflecting on how businesses can market and govern themselves more ethically.
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