Product Description
Fundamentals of Sales and Marketing
Author: E Engelbrecht
Format: Physical Hardcopy
The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed.
A person’s ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment.
Features:
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discusses the development of sales and marketing skills in the southern African business environment;
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is unique as it presents the theory on both sales and marketing in one concise book;
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provides southern African examples and case studies;
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is written in simple, clear language which makes it easy to read and accessible to business management students and practitioners in the sales and marketing fields;
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includes a comprehensive glossary of the terms discussed in the book.
Contents:
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Chapter 1: Introduction to sales and marketing
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Chapter 2: The three sales environments
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Chapter 3: Communication in sales
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Chapter 4: The sales process
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Chapter 5: Sales and territory management
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Chapter 6: Technology in sales
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Chapter 7: The marketing concept
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Chapter 8: Marketing research
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Chapter 9: The marketing mix
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Chapter 10: Product management
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Chapter 11: Product development
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Chapter 12: The product life cycle
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Chapter 13: Distribution in the marketing mix
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Chapter 14: Pricing decisions
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Chapter 15: Promotion
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