Product Description
Entrepreneurship and Small Business Management – An Emerging Economies Perspective (2nd edition)
Authors: GE Chiloane-Tsoka, EM Rankhumise
Format: Physical Hardcopy
Entrepreneurship and small businesses are vital determinants of sustainable economic growth, particularly in emerging economies, and are acknowledged as engines driving competitiveness and job creation. Countries that have encouraged and nurtured both of these have stronger economies and are more resilient. Entrepreneurship and Small Business Management focuses on developing the important skills necessary for entrepreneurs to succeed at doing business in emerging economies either in small or larger business.
Entrepreneurship and Small Business Management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding.
Contents include the following:
Entrepreneurship and Small Business Management aims to provide students of today with competencies to foster entrepreneurship.
Features:
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Starting a business
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Entrepreneurial skills
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Finance
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Corporate entrepreneurship
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Entrepreneurship
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Social entrepreneurship
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Governance
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Sustainability
Contents:
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Section A The entrepreneurial ideas and contextual nature of entrepreneurship
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Chapter 1 The business case for entrepreneurship and small businesses in emerging economies
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Chapter 2 Small business start-ups in emerging economies
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Chapter 3 Feasibility analysis for small businesses within emerging economies
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Chapter 4 Essential success factors in entrepreneurship for emerging economies
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Chapter 5 Challenges of starting a business in an emerging economy
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Chapter 6 Entrepreneurial strategies for small businesses within emerging economies
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Chapter 7 Strategic planning
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Chapter 8 Entrepreneurial skills
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Chapter 9 Creativity and innovation
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Chapter 10 Ethics, governance and sustainability
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Section B Enterprise functions
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Chapter 11 Small-business marketing
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Chapter 12 Communication and building relationships with stakeholders for the small business within developing economies
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Chapter 13 Human resources management
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Chapter 14 Entrepreneurial finance
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Chapter 15 Entrepreneurial growth
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Chapter 16 Enterprise development
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Section C Types of business focus
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Chapter 17 Tourism
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Chapter 18 Franchising
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Chapter 19 The family business
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Chapter 20 Corporate entrepreneurship
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Chapter 21 Social entrepreneurship
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Section D Plans and case studies Chapter 22 The business plan Chapter 23 Business cases in the African context
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