Product Description
Enchantment
Author(s): Guy Kawasaki
Format: Paperback
How to Charm, Influence and Persuade
'Read this book to create a company as enchanting as Apple' — Steve Wozniak
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' — Sir Richard Branson
How to Win Friends and Influence People for the digital age
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.
In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.
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'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' — Kirkus
About the Author
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.
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