Product Description
Ego Flip
Author: James Woodcock
Format: Paperback
To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it until they understand where they are looking from. Such a leader will inevitably not lead but be led.
This important book explores the paradox of self-reference that lies at the heart of leadership –ie, the story of ego. It examines the assumptions that have shaped the conventional view of leadership and offers a radical new paradigm and way to lead. The author explores the important role that ego plays within individual leaders.
It looks at how ego has emerged as a new “meta ego”–the coordinated, collective expression of E.G.O or Evil Genius Organization–that is polarizing our world today. And through a new leadership manifesto (a set of 8 conscious imperatives that offer a new vision for transcending the ego), the author provides a pathway for leaders to rethink today’s conventions and what great leadership really means.
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