Product Description
Effective School Marketing
Authors: T Bisschoff, P du Plessis, E Smith
Format: Physical Hardcopy
This book is an essential resource for education students, practitioners and policy makers in the education, training and skills development arena. School managers will find it extremely useful as it not only ensures the immediate benefits of a school marketing approach to school management, such as successful fundraising, but also contributes to long-term, whole school development.
The book is written in an accessible manner, and readers will be able to apply the contents in their own school situation.
Contents:
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CHAPTER 1: Reflections on school marketing: an introduction
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CHAPTER 2: Developing a marketing culture in a school
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CHAPTER 3: Establishing a marketing plan
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CHAPTER 4: Market research
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CHAPTER 5: Budgeting in school marketing
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CHAPTER 6: Fundraising
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CHAPTER 7: Promotional approaches and techniques
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APPENDICES Appendix A Example of a flyer in the form of a bookmark Appendix B Open day flyer Appendix C Information brochure Appendix D Information flyer Appendix E School newspaper Appendix F College newspaper Appendix G College prospectus
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