Product Description
E-Commerce in South Africa (4th edition)
Author: A Budree
Format: Physical Hardcopy
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce.
With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.
E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.
Contents:
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Introduction to e-commerce
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The online customer
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Setting up your first online store
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Marketing your online store
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Managing e-CRM
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Understanding the underlying technology
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M-Commerce
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E-Commerce planning, strategy, and management
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Social commerce
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The legal, ethical, social, and developmental issues
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