Product Description
Distribution Management (2nd edition)
Authors: JW Strydom, T Grové, CH van Heerden, D Nel, L van Scheers, C Bothma
Format: Physical Hardcopy
First of a quintet of books specially written for South African marketing students to place specific marketing topics in perspective. Covers the full spectrum of distribution topics for undergraduate studies at tertiary level. Contains South African examples and case studies to localise content and enhance discussions. Other books in the series: marketing research, product management, pricing management and integrated marketing communications.
Contents include the following:
Features:
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Behavioural processes in distribution channels
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Channel design and selection of channel members
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Logistics management Electronic marketing channels
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Managing the distribution channel
Contents:
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1. The Supply Chain, the Value Chain and Distribution 2. South African Channel Participant 3. The Behavioural Processes in Distribution channels 4. Channel design and the selection of channel members 5. Logistics Management 6. Electronic Marketing Channels 7. Managing the Distribution Channel
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