Product Description
Public Relations: Theory and Practice (3rd edition) (WebPDF)
Authors: L Fourie, MC Cant
Format: Digital
South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies. Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.
Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.
Contents:
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Placing public relations in perspective
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Public relations, marketing, advertising and branding
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The public relations planning process
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Public relations and the importance and relevance of relationships
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Research in public relations
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Public relations and the media
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Online public relations
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Public relations communication tools
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Reputation management
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Public relations campaigns
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Corporate social responsibility in public relations
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Strategic management of public relations
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Crisis management
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Communication skills needed by a public relations practitioner
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Public relations in context
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Impact of social media on public relations
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