Product Description
Integrated Organisational Communication (2nd edition) (WebPDF)
Authors: Angelopulo, R Barker
Format: Digital
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public.
Communication flourishes in organisations and is central to their activities and functions:
• as marketing communication, public relations, management communication, corporatecommunication, etc.
• in determining and implementing strategy, operations and processes
• in all interaction – interpersonal, mediated, digital and social
• as the foundation of corporate culture.
Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Key Features
Reviews the major communication disciplines
Focuses on an integrated approach to communication
Places emphasis on corporate branding, the communication foundations of the brand and alignment of all communication processes with the brand
Adopts the perspective of the practising communication professional in an organisation
Relates theory to practice in areas such as research, implementation and campaign planning.
Contents:
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SECTION A: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
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Chapter 1: Communication and the organisation
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Chapter 2: Communication integration
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SECTION B: COMMUNICATION OF THE ORGANISATION: FOCUS AREAS
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Chapter 3: Dynamics of organisational communication
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Chapter4: The role of communication and management approaches in the organisational change process
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Chapter 5: The marketing context
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Chapter 6: Integrated marketing communication
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Chapter 7: Public relations
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Chapter 8: Contextualisation of traditional advertising
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Chapter 9: Advertising management
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Chapter 10: Integrated online communication
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SECTION C: INTRODUCTION TO ORGANISATIONAL COMMUNICATION AND COMMUNICATION INTEGRATION
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Chapter 11: Assessing organisational communication
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Chapter 12: Integrated communication measurement
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SECTION D: PRACTICAL APPLICATION
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Chapter 13: Integrated communication campaigns
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