Product Description
Events Management (4th edition) (WebPDF)
Authors: D Tassiopoulos, N Swart
Format: Digital
Events Management 4e helps organisers embrace the multi-dimensional nature of events management and cultivate organisers’ leadership skills and attitudes. The fourth edition consists of:
real life event scenarios illustrations;
combination of theoretical principles and practice;
case studies demonstrate real-life issues and provide a framework for discussion;
resource lists providing further reading at the end of each chapter; and
end-of-chapter discussion questions draw out various issues.
Contents:
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The world of events
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Events strategic development
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The role of management in events management
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Events role players
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Managing the bid process
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Events planning and coordination
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Events organising
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Project management for events
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Events accounting and financial management
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Events performance evaluation and return on investment (ROI)
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Design management of events
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Sustainability and events design
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Events marketing and communication strategy
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Events sponsorship and fundraising
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Events operations management
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Events technology
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Events and risk management
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Events health and safety management
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Hallmark and mega-events
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Sport events
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Exhibition management
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Political event management
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Banqueting
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Meetings management
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