Product Description
Channel Management (2nd edition) (WebPDF)
Author: J Wiid
Format: Digital
This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.
The second edition of Channel Management clearly describes how distribution strategies need to coordinate the activities and aims of the producer or manufacturer and various intermediaries in order to bring products and services to buyers at the right time, at the right place and in the right quantity.
Key Features
Graphs and tables illustrate and clarify important concepts.
Case studies of actual businesses demonstrate points discussed in each chapter.
Each chapter ends with a summary and self-assessment questions to reinforce learning.
Clear language and layout make the book accessible to diverse readers.
Contents:
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CHAPTER 1: INTRODUCTION TO DISTRIBUTION CHANNELS
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CHAPTER 2: SUPPLY CHAIN MANAGEMENT
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CHAPTER 3: A SOUTH AFRICAN PERSPECTIVE ON DISTRIBUTION
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CHAPTER 4: UNDERSTANDING CHANNEL DESIGN AND MEMBER
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CHAPTER 5: THE ROLE OF LOGISTICS IN DISTRIBUTION
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CHAPTER 6: MANAGING THE DISTRIBUTION CHANNEL
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CHAPTER 7: BEHAVIOURAL PROCESSES IN THE DISTRIBUTION CHANNEL
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CHAPTER 8: ONLINE MARKETING CHANNELS
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