Product Description
Business Research Made Easy (WebPDF)
Author: R Pellissier
Format: Digital
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable.
Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and breadth of development.
The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem.
Contents:
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Chapter 1: The history of research
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Chapter 2: The fundamentals of research
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Chapter 3: Research strategies and data types
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Chapter 4: Data collection and analyses
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Chapter 5: Finding a topic to research
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Chapter 6: The research proposal
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Chapter 7: Research presentation
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Chapter 8: The role of the supervisor
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Chapter 9: How to be a good researcher
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