Product Description
Business Functions (3rd edition) (WebPDF)
Author: A de Beer
Format: Digital
How do you define ‘business’? What do you think are the ‘functions’ of a business? If you ask other people, you will likely get a different answer to yours. To get an authoritative view of how organisations do what they do every day and what the real role of a manager is, read this new edition of Business Functions. The topics it covers have been selected and presented so that you can enjoy current information from real, South African business examples and credible academic resources.
Each chapter gives clear learning outcomes and relevant information in digestible portions, written in a way that is simple and easy to understand. Self-evaluation questions at the end of each chapter give you the opportunity to test what you have learned.
Key Topics
• the role and functions of managers at different levels of an organisation
• internal and external business environments and how these interact with and influence any organisation
• marketing functions
• public relations functions
• financial functions
• human resource functions
• purchasing functions
• operations functions
• administrative functions.
Contents:
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Chapter 1: Introduction to Business Management
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Chapter 2: The business environment
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Chapter 3: Marketing function
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Chapter 4: The Public Relations Function
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Chapter 5: The Financial Function
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Chapter 6: The Human Resource Function
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Chapter 7: The Purchasing Function
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Chapter 8: The Operations Function
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Chapter 9: The Role of Administrative Management Within an Organisation
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