Product Description
Copywriter's Handbook
Author: Robert W. Bly
Format: Paperback
Now in a fully revised fourth edition, Robert W. Bly's classic guide is written for anyone who creates or signs off on copy, from copywriters and marketers to creative directors and small business owners. It lays out dozens of practical techniques for producing clear, persuasive writing across print ads, emails, websites, and more.
This edition adds up-to-date guidance for copywriting in the digital age, covering content marketing, online video, and high-converting landing pages, along with refreshed resources throughout.
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