Product Description
Cambridge IGCSE™ and O Level Travel & Tourism Coursebook with Digital Access (2 Years)
Author(s): Stephen Rickerby, John Smith, Ruth Figg
Format: Physical Hardcopy
Format: Print + Digital This series supports learners through the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096). From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world's largest industries.
Features:
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Activities and contemporary case studies, accompanied by analytical questions, help students refine the key skills needed for further study.
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Travel and tourism in context’ feature enables students to explore topics in a real-world context, to support their understanding.
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Group work and project work, such as student-led presentations, encourage active learning and support the development of critical thinking skills.
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Key word definitions, concept links and tips provided throughout.
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Visual tools, such as graphs and maps, provide additional language support.
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‘Reflection’ boxes and self-evaluation checklists encourage students to become independent learners and assess their progress.
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Exam-style questions help students prepare for assessment.
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Supports progression to the Cambridge International AS & A Level Travel and Tourism syllabus.
Contents:
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Contents
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How to use this series
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How to use this book
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Introduction
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Introduction to command words
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Unit 1. Key concepts of travel and tourism
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1.1. Main types of tourism
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1.2. Main reasons why people travel
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1.3. Sustainability in travel and tourism
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1.4. Characteristics of travel and tourism
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1.5. Types of tourists
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1.6. Types of destinations
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Exam-style questions
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Self-evaluation checklist
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Unit 2. Global tourism
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2.1. The scale of travel and tourism demand
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2.2. The features and appeal of destinations
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2.3. Destination development and management organisations
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2.4. Factors affecting tourism development and management
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2.5. Managing destinations sustainably
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2.6. Economic, environmental and sociocultural impacts of travel and tourism
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Exam-style questions
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Self-evaluation checklist
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Unit 3. Travel and tourism organisations
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3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
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3.2. Ways travel and tourism organisations work together
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3.3. Different types of transport and their appeal
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3.4. Sustainable developments in travel and transport
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3.5. Domestic and international travel and transport infrastructure
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Exam-style questions
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Self-evaluation checklist
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Unit 4. Customer service in travel and tourism
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4.1. The importance of customer service
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4.2. Delivery of customer service
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4.3. The provision of customer service for different types of tourists
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4.4. Skills required when working in the travel and tourism industry
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Exam-style questions
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Self-evaluation checklist
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Unit 5. Destination marketing
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5.1. The importance of marketing to travel and tourism organisations
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5.2. Factors affecting marketing
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5.3. The marketing mix
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5.4. Market research and analysis
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5.5. Market segmentation and targeting
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Exam-style questions
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Self-evaluation checklist
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Preparing for assessment
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Glossary
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Acknowledgements
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Index.
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