Product Description
Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Cambridge Elevate Enhanced Edition (2 Years)
Author(s): Mark Fisher, Veenu Jain and Medi Houghton
Format: Physical Hardcopy
This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory.
Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers.
The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.
Features:
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Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
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Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
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Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
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Activities build key skills required by the assessment objectives - application, analysis and evaluation.
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Learning objectives provide clear aims at the very outset.
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Introductions make the content covered in the chapters relevant to real life.
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Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
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Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
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Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
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Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.
Contents:
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Introduction
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Section 1. Understanding business activity: 1. Business activity
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2. Classification of businesses
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3. Enterprise, business growth and size
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4. Types of business organisation
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5. Business objectives and stakeholder objectives
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Exam-style case study, Section 2. People in business: 6. Motivating workers
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7. Organisation and management
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8. Recruitment, selection and training of employees
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9. Internal and external communication
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Exam-style case study
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Section 3. Marketing: 10. Marketing, competition and the customer
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11. Market research
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12. Marketing mix: product and price
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13. Marketing mix: place and promotion
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14. Marketing strategy
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Exam-style case study
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Section 4. Operations management: 15. Production of goods and services
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16. Costs, scale of production and break-even analysis
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17. Achieving quality production
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18. Location decisions
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Exam-style case study
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Section 5. Financial information and decisions: 19. Business finance: needs and sources
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20. Cash-flow forecasting and working capital
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21. Income statements
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22. Statement of financial position
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23. Analysis of accounts
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Exam-style case study
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Section 6. External influences on business activity: 24. Economic issues
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25. Environmental and ethical issues
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26. Business and the international economy
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Exam-style case study
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27. Preparing for assessment
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Glossary
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Index
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Acknowledgements.
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