Product Description
Cambridge AS & A Level Business Workbook with Digital Access (2 Years)
Author: Peter Stimpson
Format: Physical Hardcopy
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This workbook is filled with a wide variety of questions that focus on the development of four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation.
This resource is ideal for putting theory into practice and building learners’ confidence further
Features:
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Wide variety of new exam-style questions and activities so learners can further test their understanding
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Key terms grouped together for quick and simple revision and to support English as a second language learners
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Worked examples, including ‘improve this answer’ activities, help learners develop their analysis and evaluation skills, and understand what a ‘good’ answer looks like.
Contents:
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How to use this book
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Introduction
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Introduction to command words Unit 1 Business and its environment
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1. Enterprise (AS level)
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2. Business structure (AS level)
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3. Size of business (AS level)
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4. Business objectives (AS level)
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5. Stakeholders in a business (AS level)
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6. External influences on business activity (A level)
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7. External economic influences on business activity (A level)
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8. Business strategy (A level)
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9. Corporate planning and implementation (A level) Unit 2 Human resource management
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10. Human resource management (AS level)
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11. Motivation (AS level)
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12. Management (AS level)
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13. Organisational structure (A level)
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14. Business communication (A level)
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15. Leadership (A level)
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16. Human resource management strategy (A level) Unit 3 Marketing
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17. The nature of marketing (AS level)
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18. Market research (AS level)
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19. The marketing mix – product and price (AS level)
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20. The marketing mix – promotion and place (AS level)
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21. Marketing analysis (A level)
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22. Marketing strategy (A level) Unit 4 Operations management
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23. The nature of operations (AS level)
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24. Inventory management (AS level)
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25. Capacity utilisation and outsourcing (AS level)
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26. Location and scale (A level)
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27. Quality management (A level)
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28. Operations strategy (A level) Unit 5 Finance and accounting
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29. Business finance (AS level)
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30. Forecasting and managing cash flows (AS level)
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31. Costs (AS level)
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32. Budgets (AS level)
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33. Financial statements (A level)
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34. Analysis of published accounts (A level)
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35. Investment appraisal (A level)
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36. Finance and accounting strategy (A level)
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Acknowledgements
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