Product Description
Business Management – An Introduction (2nd edition)
Author: LRJ van Rensburg
Format: Physical Hardcopy
There are a number of issues that need to be taken into account when establishing a new business that, if ignored, can result in failure of the business. Business Management: an introduction explains the basic principles of turning ideas into business opportunities and eventually into growing concerns.
Business Management: an introduction follows the development of a venture from conception through to management, including factors such as determining location, the product or service and the target market. Assignments are provided to give students the opportunity to put theory into practice and to review completed work.
Business Management: an introduction is aimed at first-year students and can easily be managed in one semester without being overwhelming.
Contents:
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1. The nature and being of business management
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2. Establishment issues of the new business
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3. Legal issues in managing a business
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4. General and strategic management
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5. Human resource management
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6. Information management
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7. Purchasing management
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8. Production and operations management
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9. Financial management
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10. The nature of marketing
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11. The nature of logistics
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12. The business plan
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