Product Description
A guide to passing marketing
Author: JW Strydom
Format: Physical Hardcopy
One of a series of books designed to help students through coursework. Starts each topic with a conceptual overview and follows with a set of learning outcomes, focusing on key concepts and assessment criteria.
Includes self-assessment questions (multiple-choice as well as essay) and example answers. Aimed at students facing tests and final examinations, but also a handy guide for practitioners wanting to brush up on the basics.
Contents:
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Chapter 1. Marketing: An overview
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Chapter 2. The marketing environment
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Chapter 3. Consumer buyer behaviour
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Chapter 4. Market segmentation, market targeting and positioning
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Chapter 5. Market information and marketing research
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Chapter 6. Product decisions
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Chapter 7. Distribution channel decisions
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Chapter 8. The marketing communication decision
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Chapter 9. The pricing decision
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Chapter 10. Managing the marketing strategy
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